Bakcell, the country's largest private telecommunications company, unveiled its new brand identity at a press conference held on April 25. The rebranding event of Bakcell as a response to the requirements of the changing world continued last night with a concert full of innovations at the Boulevard.

On a day full of innovation and excitement for the telecommunication sector of Azerbaijan, Bakcell put on a spectacular show for the audience, featuring celebrities like Roya, Miri Yusif, Tunzala Aghayeva, Murad Arif, Husniyya Maharramova. One of the highlights of the event was Ardi, an AI-powered humanoid robot introduced by Bakcell during the press conference who later that night sang a duet with Murad Arif.

Bakcell organized contests throughout the night at the event with 10,000 spectators, gave away prizes like iPhone 15 Pro Max and other valuable gifts to the lucky winners. At the conclusion of the night, everyone on Boulevard received the promised 100,000 GB gift by Bakcell.

It is worth mentioning that during his speech at the press conference, Klaus Müller, the CEO of the company shared that a number of innovative products and services will be announced in the coming future. By embracing a new era, Bakcell will provide its customers with an experience abundant of innovations, as demonstrated by the concert.