Samsung Display says it is considering building a factory in India

Samsung Display, a flat-screen supplier to Samsung Electronics Co, will invest nearly $500 million to build a new factory in India, media reports said, citing a regulatory filing, Trend with reference to Reuters reports.

The South Korean company told Reuters that it was considering building a factory in India, without elaborating further.

The new factory will be built in Noida on the outskirts of New Delhi, according to reports by tech website TechCrunch and Indian newspaper The Economic Times. Noida is also home to Samsung Electronic’s phone factory.

The new display plant will help Samsung Electronics secure local supplies of one of the most expensive parts of a smartphone, at a time when the tech giant is struggling to fend off competition from Chinese rivals.

Samsung, the No.2 smartphone seller in India after Xiaomi, saw its market share drop to 20% in the country in the third quarter, from 25% in the preceding quarter, according to data from research firm Counterpoint. Smaller Chinese rivals Vivo and Realme boosted market share in India, one of the fastest growing smartphone markets in the world.

In 2018, Samsung Electronics formally opened a new phone factory in Noida.

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